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Media Buying
Super Bowl
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
February 9, 2024
Business of TV
New sports streaming service will upset the balance of power in TV, media buyers say
February 8, 2024
Brand Safety
Never heard of Adfidence? You might soon if you have brand safety concerns
February 7, 2024
Life Beyond the Cookie
Though cookie alternatives are out there, agencies have their issues with them all
February 5, 2024
Member Exclusive
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024
Generative AI
AI Briefing: Big Tech puts AI at the center of another earnings season
February 5, 2024
Data Regulation
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
February 2, 2024
Generative AI
At Senate hearing, lawmakers create new tensions with Big Tech execs
February 1, 2024
Strategizing for the Future
NP Digital acquires agency REBL House to combine creative and data capabilities
January 31, 2024
Third-Party Cookie Primer
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
January 30, 2024
Member Exclusive
Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands
January 29, 2024
Generative AI
AI Briefing: FTC and Congress put pressure on AI giants as GenAI misinformation spreads
January 29, 2024
Generative AI
CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients
January 26, 2024
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