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Media Buying
Digiday Media Buying Summit
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
March 14, 2025
The Programmatic Marketer
Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
March 13, 2025
Brand Safety
How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo
March 13, 2025
Evolving Agencies
BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’
March 13, 2025
Brand Safety
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
March 10, 2025
Member Exclusive
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
March 10, 2025
Strategizing for the Future
Coca-Cola quietly considers moving its North American media out of WPP
March 7, 2025
The Programmatic Marketer
Ties between The Trade Desk and key media agencies are weakening
March 7, 2025
Data Regulation
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation
March 6, 2025
WTF Series
WTF are JBPs?
March 6, 2025
Brand Safety
How contextual targeting providers’ pitch to brand clients and agencies has changed
March 3, 2025
The Programmatic Publisher
The latest earnings round shows public markets aren’t for the faint-hearted
March 3, 2025
Generative AI
AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
March 3, 2025
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