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Marketing
Member Exclusive
Pitch deck: How Amazon is talking to marketers about Performance+
May 22, 2024
Future of Measurement
Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 22, 2024
Gaming & Esports
As Roblox expands its advertising network, child safety concerns are on the horizon
May 22, 2024
Generative AI
Ikea launched an AI assistant earlier this year. Has it actually driven sales?
May 21, 2024
Member Exclusive
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 21, 2024
The Programmatic Marketer
Making sense of the allegations and defenses in the Colossus ad tech controversy
May 21, 2024
Gaming & Esports
It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles
May 20, 2024
Digiday Programmatic Marketing Summit
Why Exverus’ head of strategy is marrying performance with brand in programmatic
May 20, 2024
Marketing on Platforms
Behind closed doors: the intrigue and reality of platform marketer councils
May 20, 2024
Marketing on Platforms
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
May 16, 2024
Business of TV
How the NBA’s broadcast rights tussle could affect advertisers
May 16, 2024
The Programmatic Marketer
Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
May 16, 2024
Marketing on Platforms
X boasts 8 billion daily video views as it pushes to become video-first
May 15, 2024
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