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Marketing
Beyond Ads
Jansport plans to use Twitch, social media to connect with Gen Z ahead of the back-to-school season
July 19, 2023
Gaming & Esports
‘A lot of these people are Elon’: Confessions of an esports publicist on the industry’s unique challenges
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Beyond Ads
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
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The Creator Economy
The case for and against micro-influencers
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Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now
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Brands in Culture
Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members
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Future of Work
How workers are switching from Twitter to Threads
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Brands in Culture
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
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Gaming & Esports
Sentinels’ equity crowdfunding shows how esports orgs’ business plans are getting more creative — and complex
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Marketing on Platforms
Monumental early user growth shows what might be next for Meta’s Threads
July 13, 2023
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