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Marketing
The Programmatic Publisher
WTF is sequential liability
August 3, 2023
Brands in Culture
Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023
Brands in Culture
Why Puma is investing in Web3 despite the skepticism of crypto winter
August 2, 2023
Brands in Culture
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
August 1, 2023
Member Exclusive
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023
Experimental Channels
Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
August 1, 2023
Gaming & Esports
How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce
August 1, 2023
Beyond Ads
Inside C4 Energy’s plan to reach Gen Z with WWE Superstars
July 31, 2023
Gaming & Esports
Esports executives sound off on the role of competitive gaming in today’s industry landscape
July 31, 2023
The Creator Economy
FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads
July 28, 2023
Gaming & Esports
Why Puma sees Web3 and the metaverse as its next great commerce opportunity
July 28, 2023
Marketing on Platforms
How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
July 28, 2023
Navigating Economic Instability
The ad slowdown (or lack thereof) gives the industry reason to hope
July 28, 2023
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