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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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The Creator Economy
Why the ad industry is redefining what it means to be a creator vs. influencer
November 7, 2024
Brands in Culture
What a second Trump presidential term means for media and advertising
November 7, 2024
Strategizing for the Future
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
November 7, 2024
Brand Safety
Should marketers ask harder questions of their brand safety and ad verification partners?
November 6, 2024
Marketing on Platforms
Advertisers grow spending in Amazon DSP as adoption increases
November 6, 2024
Gaming & Esports
Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
November 6, 2024
Member Exclusive
Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
November 5, 2024
Gaming & Esports
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
November 5, 2024
Marketing in Sports
Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
November 4, 2024
Brands in Culture
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
November 4, 2024
Member Exclusive
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
November 4, 2024
Equality and Opportunity
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
November 4, 2024
Gaming & Esports
Why political organizers are turning to Roblox to stir up more votes
November 1, 2024
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