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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
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On the Inside: How Birchbox crafts its social video strategy
November 10, 2015
Marketing
Hallmark ditches TV, goes all-digital in its 2015 holiday campaign
November 10, 2015
Marketing
Cowboys, sponsors see no fallout from newer Hardy revelations
November 9, 2015
Marketing
Don’t expect holiday fare at Nordstrom until Black Friday
November 9, 2015
Marketing
Evangelist starts anti-Starbucks campaign over its red cups, immediately backfires
November 9, 2015
Marketing
Advertising runs in the blood with these six sets of agency siblings
November 9, 2015
Marketing
Op-ed: Mobile is driving the decline of traditional ad tech
November 9, 2015
Marketing
‘The Oprah Effect’ lives: Brands get boost from being on her ‘Favorite Things’ list
November 6, 2015
Marketing
John Lewis has another tearjerking viral hit with its new Christmas ad
November 6, 2015
Marketing
Unilever’s Babs Rangaiah: ‘There’s a crisis in the ad business.’
November 6, 2015
Marketing
On the Inside at Mother New York, where rotating desks are the norm
November 6, 2015
Marketing
Copyranter: On terrible taglines
November 6, 2015
Marketing
How Campbell is taking cues from tech to reorganize internally
November 6, 2015
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