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Marketing
Life Beyond the Cookie
‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024
Gaming & Esports
As Apple’s Vision Pro headset rolls out, brands and game developers brace for impact
February 2, 2024
Third-Party Cookie Primer
OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024
Third-Party Cookie Primer
Why in-game advertising companies see potential benefits in the death of the third-party cookie
February 1, 2024
Life Beyond the Cookie
IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
January 31, 2024
Life Beyond the Cookie
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 31, 2024
Member Exclusive
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024
Member Exclusive
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024
Data Regulation
Overheard at IAB ALM 2024
January 30, 2024
Gaming & Esports
Advertisers are coming back into esports — but with caution
January 29, 2024
Member Exclusive
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
January 29, 2024
Third-Party Cookie Primer
How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
January 29, 2024
Brands in Culture
Billboard pours its first tequila brand partnership with Tres Generaciones
January 26, 2024
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