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‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
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Marketing
Marketing on Platforms
How platform corporate execs might justify their widespread layoffs so far this year
February 5, 2024
Third-Party Cookie Primer
A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic
February 5, 2024
Super Bowl
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024
Life Beyond the Cookie
‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024
Gaming & Esports
As Apple’s Vision Pro headset rolls out, brands and game developers brace for impact
February 2, 2024
Third-Party Cookie Primer
OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024
Third-Party Cookie Primer
Why in-game advertising companies see potential benefits in the death of the third-party cookie
February 1, 2024
Life Beyond the Cookie
IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
January 31, 2024
Life Beyond the Cookie
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 31, 2024
Member Exclusive
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024
Member Exclusive
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024
Data Regulation
Overheard at IAB ALM 2024
January 30, 2024
Gaming & Esports
Advertisers are coming back into esports — but with caution
January 29, 2024
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