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Gaming & Esports
Why Twitch is launching its own Fortnite Creative experience, ‘The Glitch’
September 19, 2024
Retail Revolution
‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
September 19, 2024
Brands in Culture
Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
September 18, 2024
Gaming & Esports
Why one of the largest Web3 game publishers sees in-game advertising as a path forward
September 18, 2024
Marketing on Platforms
X is on the hunt for more ad dollars at its latest client council meeting
September 18, 2024
Marketing on Platforms
Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
September 18, 2024
Marketing on Platforms
X claims to advertisers that it has a reach of 570 million monthly active users
September 17, 2024
Gaming & Esports
What Nerd Street’s ‘re-seed’ funding round says about the future of esports
September 17, 2024
Member Exclusive
Marketing Briefing: Why nostalgia marketing can be a crutch
September 17, 2024
Member Exclusive
Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
September 16, 2024
Google on Trial
As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
September 16, 2024
Retail Revolution
How Clinique launched on Amazon without cannibalizing sales from its other retail partners
September 13, 2024
Generative AI
With AI bias still a sticking point for clients, agencies mix human and technical fixes
September 13, 2024
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