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Marketing
Retail Revolution
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Generative AI
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Generative AI
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Agency Culture
In AI and data, WPP Media revives a playbook it thinks it can finally win
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The Confessions
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Marketing on Platforms
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Member Exclusive
CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
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X’s automated ad vision left advertisers underwhelmed
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Marketing in Sports
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Navigating Economic Instability
Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs
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Marketing on Platforms
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
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