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The Programmatic Marketer
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
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Gaming & Esports
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
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Generative AI
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
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Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
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Equality and Opportunity
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
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Digiday @ CES
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
January 14, 2025
Member Exclusive
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
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Generative AI
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
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Marketing on Platforms
What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
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Brands in Culture
2024 laid the groundwork for brand studios. Will it start to pay off in 2025?
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Digiday @ CES
CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard’s Raja Rajamannar & Dotdash Meredith’s OpenAI ad assist
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Special Projects
Special report: The 2025 Notebook
January 13, 2025
Marketing on Platforms
‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
January 13, 2025
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