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As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
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Marketing
Brands in Culture
‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
December 1, 2020
Member Exclusive
‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers
November 30, 2020
Marketing on Platforms
How Roblox is paving the way for a new era of branded gaming
November 25, 2020
Retail Revolution
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
November 24, 2020
Beyond Ads
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
November 23, 2020
Member Exclusive
‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
November 23, 2020
Marketing on Platforms
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
November 20, 2020
Member Exclusive
DTC brands aren’t feeling the Black Friday pressure
November 20, 2020
The Confessions
‘Logistical issues’: Confessions of a production exec on how coronavirus safety has changed her job
November 18, 2020
Retail Revolution
Big-box retailers are changing their marketing messages to avoid a Black Friday crunch
November 17, 2020
Member Exclusive
‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies
November 16, 2020
Member Exclusive
As its ecosystem grows, companies are becoming reliant on Shopify for more parts of their business
November 13, 2020
Brands in Culture
‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness
November 13, 2020
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