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Marketing
Navigating Economic Instability
Ad spending forecast: cloudy with a chance of recession
December 12, 2022
Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
December 9, 2022
Marketing on Platforms
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
December 9, 2022
The Confessions
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
December 9, 2022
Beyond Ads
How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs
December 9, 2022
The Programmatic Marketer
Inside the tensions countering advertisers’ latest quest for programmatic transparency
December 8, 2022
Brands in Culture
How Yeti is marketing like a DTC brand on social media and in the outdoors
December 8, 2022
Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022
Life Beyond the Cookie
Acxiom’s CEO on why everything’s an ad network now, and what that means
December 8, 2022
Brands in Culture
Florist brand uses video to connect with families during the holiday season
December 7, 2022
The Creator Economy
Why this luxury hotel chain bets on user generated content’s ‘power of the people’
December 7, 2022
Gaming & Esports
Is the future of metaverse advertising cross-platform activations?
December 7, 2022
Marketing on Platforms
Whisper it: some advertisers still like Elon Musk’s Twitter
December 7, 2022
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