Future of TV
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Brand safety is good marketing, and other things we learned from the NewFronts
May 4, 2018 • 6 min read -
YouTube shrugs off brand-safety worries, touts quality ‘advertising-friendly’ content
May 3, 2018 • 2 min read -
Meredith’s NewFronts pitch: Brand-safe video, brand-safe video, brand-safe video
May 3, 2018 • 2 min read -
‘It was supposed to be the antithesis of the upfronts’: How Digitas founded the NewFronts
May 3, 2018 • 4 min read -
From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile
May 2, 2018 • 3 min read -
NewFronts publishers seize on brand safety as a selling point
May 1, 2018 • 3 min read -
How Schibsted’s Norwegian tabloid used documentaries to add 20,000 subscribers
April 27, 2018 • 3 min read -
Why Netflix and Amazon are experimenting with short-form programming
April 27, 2018 • 9 min read -
The Young Turks debuts mobile app to grow its subscription business
April 26, 2018 • 3 min read -
‘It’s about time’: Facebook tests news feed trailers to drive people to Watch shows
April 25, 2018 • 4 min read