Last chance to save on Digiday Publishing Summit passes is February 9
There are some amazingly weird things going on on Velveeta’s Facebook page right now. On May 10, the brand’s social media account posted this photo of its rather androgynous-looking spokesman proffering a plate of quesadillas and a Mother’s Day message.
It was the model’s appearance that elicited the strongest reactions, though. “He is scary. Looks plastic, like the cheese food product…,” wrote one commenter. “Are we going to talk about how this guy looks like a Ken doll…? No?” asked another. Then came this post, claiming to know better:
Six days later, the brand’s social media account posted this photo of its spokesman in bed with his “wife,” lovingly holding a brick of Velveeta between them and the post with a link to its timeline photos:
The responses started pouring in, and some of the posters (some leaning hateful) were unconvinced.
To which the brand replied:
Prompting other fans to take the brand’s side:
Many of the comments were far more entertaining than the posts themselves. Some were downright bizarre.
Others struck a critical tone:
But judging from the boudoir post’s 849 shares, the brand seems to be winning. Its social media account manager had the last laugh:
More in Marketing
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.