We live in age of wonders: the taco emoji has arrived

Your emoji keyboard is about to become a whole lot tastier.

The emoji overlords at the Unicode Consortium released today a new batch of the pictorial symbols to developers, including popcorn, a cheese wedge and — most importantly — the taco.

That doesn’t mean these new emoji will land on iOS and Android immediately since those companies maintain their own set of emoji. But it’s a good sign the symbols will be included in a future update. The previous update, Unicode 7.0, included racially diverse faces, which took almost a year before they appeared on Apple devices.

The inclusion of the taco emoji is a victory for Taco Bell. The digitally attuned brand has been campaigning hard since last November with a Change.org petition, which racked up 33,000 signatures. The fast-food company also raffled off chic “Taco Emoji” shirts on its Twitter account.

Needless to say, Taco Bell was excited about the news:

As was the internet:

With results like that, it’s only a matter of time that another brand — say, Doritos — petitions for their own emoji.

https://digiday.com/?p=122219

More in Marketing

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet

The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way.

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.