Last chance to save on Digiday Publishing Summit passes is February 9
Your emoji keyboard is about to become a whole lot tastier.
The emoji overlords at the Unicode Consortium released today a new batch of the pictorial symbols to developers, including popcorn, a cheese wedge and — most importantly — the taco.
That doesn’t mean these new emoji will land on iOS and Android immediately since those companies maintain their own set of emoji. But it’s a good sign the symbols will be included in a future update. The previous update, Unicode 7.0, included racially diverse faces, which took almost a year before they appeared on Apple devices.
The inclusion of the taco emoji is a victory for Taco Bell. The digitally attuned brand has been campaigning hard since last November with a Change.org petition, which racked up 33,000 signatures. The fast-food company also raffled off chic “Taco Emoji” shirts on its Twitter account.
Needless to say, Taco Bell was excited about the news:
@unicode WHAT? WHEN?
— Taco Bell (@tacobell) June 15, 2015
As was the internet:
Unicode 8.0 will feature the taco emoji. This is the most excited I have been in a long time!
— Caleb Wehunt (@calebwehunt) June 17, 2015
I HEARD THE TACO EMOJI IS COMING TODAY @tacobell OUR HARD WORK IS FINALLY GOING TO PAY OFF
— Brentan (@OhHeyBrent) June 17, 2015
TACO EMOJI IS FINALLY COMING
— erika gonzalez (@ErikasOfficial) June 17, 2015
With results like that, it’s only a matter of time that another brand — say, Doritos — petitions for their own emoji.
More in Marketing
Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.
TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.