It is rare for an airline to voluntarily associate itself with scandal (or, for that matter, Danger), but on Wednesday Spirit Airlines did both when it continued its two-year dig against embattled New York City mayor hopeful Anthony Weiner.
In an email sent to customers, Spirit announced a getaway special called “The Weiner Rises Again,” a $24-off coupon to flights to Cancun or Los Cabos, Mexico.
This is not the first easy Weiner pun the Hollywood, Florida, airline has made. In 2011, when it first came to light that Weiner had been sending inappropriate messages to women, Spirit offered fliers $9 fares that were “too HARD to resist.”
This time, the joke is on Weiner’s pseudonym, Carlos Danger, which he used to send NSFW messages to a 22-year-old. And, once again, the ad prominently features a hot god – this one slightly more anthropomorphic than the last.
Not one to let sleeping dogs lie, Spirit gets in a mention of Ron Mexico, the name quarterback Michael Vick used when he was sued by a woman who claimed he gave herpes (the case was settled out of court).
When asked for a comment, a Spirit spokeswoman replied to Digiday, “We’re spreading the word of vacation package savings. What’s not to love about low fares and great deals?”
Spirit Airlines New Mascot: “Carlos Danger’s” Weiner: You have to love Spirit Airlines — I just received this… https://t.co/GXuR4r1SXz
— Pamela Geller (@Atlasshrugs) July 24, 2013
@sapnam @RealAdrianC ugh is right
— Latino Rebels (@latinorebels) July 24, 2013
For the record, Sasha Fierce and Chris Gaines have yet to weigh in.
[polldaddy poll=7274190]
More in Marketing
What does the Omnicom-IPG deal mean for marketing pitches and reviews?
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
AdTechChat organizers manage grievances amid fallout of controversial Xmas party
Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.
X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game?