12 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Nintendo is finally releasing its first mobile game next year

For a company that revolutionized gaming, Nintendo is finally entering the digital age with its first mobile game. Unfortunately, it’s not a Super Mario Bros. app.

It’s called “Miitomo,” a free-to-play game that revolves around its popular Mii characters in what more closely resembles a messaging app than a platform or racing game. In the game, due out next March, players communicate with their friends using their Mii avatars, à la The Sims without the carnage, as seen here:

miimooto2

Miitomo will connected with user’s home consoles through its new cloud-based service and it’s being monetized through the sale of Mii accessories.

“You might dig up some previously-buried topics of conversation, learn about a surprising side of your friend you’ve never seen before, find things you never knew you had in common,” Nintendo’s president Tatsumi Kimishima said at press conference in Japan this morning.

Miitomo is the first of five smartphone apps Nintendo plans on releasing over the next two years. Yet, it’s weird that its first game isn’t an instantly recognizable brand that could quickly make Nintendo tons of money and have instant recognition, like Donkey Kong or The Legend of Zelda. For now, buying an Nintendo 3DS is the only way to play these titles while on-the-go.

Faced with uneven 3DS sales, Nintendo is slowly realizing that exporting its games to other platforms that it doesn’t manufacture might inject some revenue and life into the company.

Images via Nintendo.

More in Marketing

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t

When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.

Ad tech’s economy depends on float — and it’s getting pricier to keep it moving

The crunch has created an opening for a small set of financiers built specifically for ad tech’s quirks.

How Kalen Allen navigates brand safety and cultural polarization in the creator economy

As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.