Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Inevitable Brad Pitt Chanel Spoof

By now you’ve probably seen the much talked about and totally ridiculous Brad Pitt Chanel campaign. It was inevitable people would come out with spoof videos. Here is one from SNL and another from Meetinghouse Productions starring Leif Garret as Brad. Which do you like better? Does this help the brand?

More in Marketing

WTF is Meta’s Manus tool?

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.

Agencies grapple with economics of a new marketing currency: the AI token

Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?

From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.