Less than five seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Inevitable Brad Pitt Chanel Spoof

By now you’ve probably seen the much talked about and totally ridiculous Brad Pitt Chanel campaign. It was inevitable people would come out with spoof videos. Here is one from SNL and another from Meetinghouse Productions starring Leif Garret as Brad. Which do you like better? Does this help the brand?

More in Marketing

OpenAI starts laying foundations for ChatGPT ads in EU

Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.

Baller League’s creator strategy: reach is not the same as fandom

Baller League’s growth strategy: build fandom first, sell franchises second.

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.