Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Forever 21 has once again ignited outrage on the internet because of its questionable T-shirt designs.
Some people online are slamming the fast fashion brand for its line young boy graphic T-shirts that are perpetuating native gender stereotypes for phrases like “Ladies Man,” “Chicks Are All Over Me,” and “Sorry Ladies, I Only Date Models.”
The shirts, which sold for $11, stirred up a wave of negative reaction partly sparked by a Yahoo Style piece from yesterday that discovered the shirts. The writer asked the opinion of parenting author Christia Spears Brown calling the clothes “completely inappropriate for companies to sell those shirts to young boys.”
That followed a few responses on Twitter also slamming the shirts:
EW to the @Forever21 little boys shirt that says “Sorry ladies, I only date models.” SERIOUSLY EW. I’ve never stopped shopping faster.
— ashlie elizabeth (@mygirlsimple) June 26, 2016
Glad they pulled these shirts. They teach our children to objectify women and girls. #NotBuyingIt @Forever21. https://t.co/JYggflMWHg
— Jen Siebel Newsom (@JenSiebelNewsom) July 13, 2016
Any guy that would wear this shirt, couldn’t get a date with a model air plane. let alone a super model. https://t.co/osC7nl8Wez
— Roman DaSilva (@Foxmental_X) July 13, 2016
Forever 21 yanked the shirts from its websites last night, issuing this statement: “With regards to the t-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products.”
The company regularly runs afoul of shoppers over its problematic clothing. In March, it apologized for selling a shirt that some said joked about rape then again in late June for selling a line of clothing that closely resembled Kanye West’s Life of Pablo clothing line.
More in Marketing
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.