Less than five seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Facebook’s billion users, Instagram, the McWhopper: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 28.

8.28-inout

This week, the Internet fumed over a “disgusting” Caitlyn Jenner costume that online retailers are standing by, McDonald’s publicly rejected Burger King’s offer on Facebook to make a “McWhopper,” Instagram had its most useful update yet and Snapchat added more publishers to its Discover feature while dismissing no one.

Oh, and 1 billion people used Facebook on Monday, Facebook proudly announced, opening the gates to a barrage of ridicule that 1 billion users isn’t actually that cool.

More in Marketing

Baller League’s creator strategy: reach is not the same as fandom

Baller League’s growth strategy: build fandom first, sell franchises second.

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.

X upgrades its ad platform in long overdue overhaul

This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.