Watch StubHub, Cisco and Lowe’s on the last day of the Digiday Brand Summit live stream
The final day of the Digiday Brand Summit will stream live this morning beginning at 9:40 a.m. MST (11:40 a.m. ET) with a session on whether seeking ROI from social is to miss the point entirely, with Angela Wells, senior director, Oracle.
The event in Deer Valley, Utah, brought together top brands to discuss the pressing issues they’re facing, from finding the right research and development partners to how to organize their teams. If you couldn’t attend, check out some of the social chatter here.
Today Johnny Volk, head of social media at StubHub will discuss when partnerships between brands make sense. KC Geen, head of global social media at Groupon, and Joie Healy, senior manager of social media communications at Cisco will hold a dialog on how their brands engage across social platforms. Lowe’s Innovation Labs executive director Kyle Nel and Amanda Manna, its head of storytelling, will share what investing in technology has done for the Lowe’s brand.
Visit the Digiday Brand Summit site for the full agenda and live stream or tune in below.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.