Perfume commercials are typically cheesy affairs: dramatic lighting, longing stares, whispering, breathy narratives, sultry women strutting around and their chiseled male counterparts similarly strutting and posing. Chanel’s latest perfume Web video — I’m sure the agency calls it a “film” — keeps up the tradition.
The spot features hunky Brad Pitt, shot in black and white, delivering a serious, vague, nonsensical monologue that leads up to “Chanel No. 5. Inevitable.” Hmm. And it’s only part one, so there is more to come. I’m surprised that they didn’t use Brad Pitt for something more interesting. Chanel’s other perfume commercials have been more like short films that actually have storylines — yes, dramatic and cheesy ones, but at least they made sense and were shot beautifully and were visually exciting thanks to the use of luxurious Chanel costuming, like the Cinderella-esque one with Nicole Kidman. This one with Brad is just kind of blah.
Update: Part two is now available, and it’s not any better, or much different, from part one. Sigh.
More in Marketing
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.