SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Millions of Imgur users are clobbering Burger King for its disgusting hot dogs

There’s picture proof that Burger King’s hot dogs look just as bad as they sound.

On Monday, a user amusingly named “jaredfromsubway” posted a picture of Burger King’s so-called “grilled dogs” much to the disgust of everyone on viral photo-sharing site Imgur. Judging by the photo, Burger King should have stuck to the Whopper.

View post on imgur.com

The picture has collected 3.1 million views and more than one thousand comments from people worried about the poster’s well being.

“Well why would you go and do something like that,” reads the top-voted comment. Another person renamed it “diarrhea dog,” while another politely asked “jaredfromsubway” if they could have taken a picture of it before you barfed it back up onto the bun?” On the positive side, a commenter pointed out that at least it has more cheese compared to the ads.

A day later, another user posted a response with a picture of Burger King’s new “Philly Cheeseburger,” which looks just as unappetizing. It collected 1.6 million views.

View post on imgur.com

Burger King didn’t immediately respond for comment, perhaps because it’s also busy puking.

More in Marketing

Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.