Brands’ Lame Attempts at Trending Hashtags

Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.

Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.

Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.

McDonald’s

Taco Bell

Arby’s

Wendy’s

Applebee’s

Taco Bell

 

Swiffer

Image via Shutterstock

More in Marketing

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.

Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.