#YoureMoreAttractiveIf You Lay Off Hashtags, Brands

Brands, just because you can, doesn’t mean you should. A long-running hashtag, #YoureMoreAttractiveIf, is currently trending, and therefore, has become excellent fodder for lazy brands and tired Twitter tactics.

Check out this selection of terrible tweets from brands awkwardly hijacking the tag.

Cinnabon
Screen Shot 2013-10-15 at 2.36.17 PM

A bag that disintegrates into a brown mess? No thanks.

Six Flags

Screen Shot 2013-10-15 at 2.39.29 PM

 

Is that a challenge, Six Flags?

Wingstop

Screen Shot 2013-10-15 at 2.41.00 PM

Why is this hashtag so attractive to fast food chains? Are they compensating for how unattractive fast food is?

Del Taco

Screen Shot 2013-10-15 at 2.45.51 PM

We don’t even know what that is!

Island Records

Screen Shot 2013-10-15 at 2.56.19 PM

Seems like a no-brainer.

Jim Bean

Screen Shot 2013-10-15 at 2.58.36 PM

We definitely need one of those right now.

Hey brands, #youremoreattractiveif you stop hijacking mass hashtags with your lame tweets.

https://digiday.com/?p=52679

More in Marketing

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

CMOs launched these new programs in response to the growing importance of influencers in recommending products.

Agencies create specialist units to help marketers’ solve for AI search gatekeepers

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.

What AI startup Cluely gets — and ad tech forgets — about attention

Cluely launched a narrative before it launched a tool. And somehow, it’s working.