Brands, just because you can, doesn’t mean you should. A long-running hashtag, #YoureMoreAttractiveIf, is currently trending, and therefore, has become excellent fodder for lazy brands and tired Twitter tactics.
Check out this selection of terrible tweets from brands awkwardly hijacking the tag.
A bag that disintegrates into a brown mess? No thanks.
Is that a challenge, Six Flags?
Why is this hashtag so attractive to fast food chains? Are they compensating for how unattractive fast food is?
We don’t even know what that is!
Seems like a no-brainer.
We definitely need one of those right now.
Hey brands, #youremoreattractiveif you stop hijacking mass hashtags with your lame tweets.
More in Marketing
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact
The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.