for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Brands, just because you can, doesn’t mean you should. A long-running hashtag, #YoureMoreAttractiveIf, is currently trending, and therefore, has become excellent fodder for lazy brands and tired Twitter tactics.
Check out this selection of terrible tweets from brands awkwardly hijacking the tag.
A bag that disintegrates into a brown mess? No thanks.
Is that a challenge, Six Flags?
Why is this hashtag so attractive to fast food chains? Are they compensating for how unattractive fast food is?
We don’t even know what that is!
Seems like a no-brainer.
We definitely need one of those right now.
Hey brands, #youremoreattractiveif you stop hijacking mass hashtags with your lame tweets.
More in Marketing
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.