#YoureMoreAttractiveIf You Lay Off Hashtags, Brands

Brands, just because you can, doesn’t mean you should. A long-running hashtag, #YoureMoreAttractiveIf, is currently trending, and therefore, has become excellent fodder for lazy brands and tired Twitter tactics.

Check out this selection of terrible tweets from brands awkwardly hijacking the tag.

Cinnabon
Screen Shot 2013-10-15 at 2.36.17 PM

A bag that disintegrates into a brown mess? No thanks.

Six Flags

Screen Shot 2013-10-15 at 2.39.29 PM

 

Is that a challenge, Six Flags?

Wingstop

Screen Shot 2013-10-15 at 2.41.00 PM

Why is this hashtag so attractive to fast food chains? Are they compensating for how unattractive fast food is?

Del Taco

Screen Shot 2013-10-15 at 2.45.51 PM

We don’t even know what that is!

Island Records

Screen Shot 2013-10-15 at 2.56.19 PM

Seems like a no-brainer.

Jim Bean

Screen Shot 2013-10-15 at 2.58.36 PM

We definitely need one of those right now.

Hey brands, #youremoreattractiveif you stop hijacking mass hashtags with your lame tweets.

More in Marketing

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.

The anatomy of an agency chief client officer

Several major agencies have moved to appoint chief client officers to their top cohorts lately.