Last chance to save on Digiday Publishing Summit passes is February 9
Arby’s and Leap Day go together like … roast beef and melted cheese? Not this year!
The fast food chain, which is known for its meat-heavy menu, is going to “take a leap” and offer a vegetarian menu for the first time on Monday. Arby’s isn’t offering a different menu, like a cheddar cheese-soaked tofurky sandwich, rather its selling regular sandwiches without any meat.
So, what’s on it? Ordering a “Beef ‘n Cheddar Classic Sandwich” will get you just cheese sauce on a presumably soggy roll and the “Crispy Fish Flatbread” is cringe-inducing flatbread slopped with shredded lettuce and tartar sauce.
It’s not totally a gimmick. Arby’s is, after all, selling fulfilling items like its “Loaded Italian Sandwich,” which includes cheese, banana peppers, lettuce, tomato and onion, just without the meats. There’s also a crispy chicken salad without the crispy chicken.
Curly fries, jalapeño poppers and milkshakes also remain a year-round vegetarian option, too. Prices remain the same, despite the less-meaty ingredients.
“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” Arby’s said in a release. “So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them.”
Arby’s also joked that it would bring the menu back every year on Feb. 29.
More in Marketing
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.