Now you can customize a car in a tweet

This may actually be a first: Acura is trumpeting the launch of the 2015 TLX performance luxury sedan by letting you create a customized car, within Twitter.

First, you can choose an engine: the 206 HP four-cylinder, or the 290 HP-V6.

Screen Shot 2014-08-20 at 5.04.17 PM

Then, select a Drivetrain — what kind of steer you want.

Screen Shot 2014-08-20 at 5.06.02 PM

Lastly, you can pick an exterior color.

Screen Shot 2014-08-20 at 5.04.45 PM

Voila: your 2015 Acura TLX, which you can then tweet.

Screen Shot 2014-08-20 at 5.04.53 PM

The tweet uses the revamped version of the new Twitter cards, which now let you add photos, videos or other media in the card itself.

The campaign, developed by Mullen, is part of the biggest marketing campaign in the brand’s history, and uses both promoted tweets and promoted accounts. A video road block on Facebook will also run TLX videos, which the brand says will reach nearly 100 percent of Facebook users, starting early September. There are also TV spots that will started running mid-August.

In a statement, Michael Accavitti, svp, general manager for Acura said, “The TLX heralds a new era for the Acura sedan lineup and the scale of the marketing effort behind the launch signifies the importance of the model both to the brand and its position within the luxury sedan market.”

 

https://digiday.com/?p=85170

More in Marketing

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.

The Home Depot rebrands its retail media network in pitch for ad dollars

The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.