LAST CHANCE:

Seven passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

A Home Depot Cat Meme?

Looks like The Home Depot has caught on to the whole cats on the Internet thing.

The home improvement brand has created a grumpy cat personality, Richard, and his own personal Tumblr where he can complain about his humans and their annoying holiday season practices.

The Tumblr features meme-style Richard pics with his complaints about humans around the holidays, like them not changing his litter box but having time to put up Christmas lights. There are also Q&A type posts of people asking for advice for holidays, like how to outshine the neighbor’s front lawn lights. Of course Richard the cat has knowledge about the best LED lights that you can buy at The Home Depot.

It’s not easy for brands to figure out what to do with Tumblr, if anything at all. Tumblr CEO David Karp is preaching the gospel of creativity, which can be a tough sell to brands that churn out things like toilet paper. Hey, if Home Depot can do it, why not? That’s not to say Richard is perfect. The whole thing feels a bit forced, with Richard just doing the stereotypical “I’m Mr. Smarty Cat and these humans are annoying and silly” thing. But I’m sure people who like generic, cheesy cat humor will appreciate it.

More in Marketing

Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling 

Observers consider this a costly win for regulators, with advertisers and publishers continuing to suffer the status quo.

Platform and agency execs recommended must-watch films, series heading into fall

Senior execs from the likes of LinkedIn, Reddit, IPG, Brainlabs and more let us in on their favorite films and series they enjoy.

With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans

Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content.