NowThis, Twitch and Code and Theory win at the Digiday Fall Awards Gala
NowThis, Twitch, Code and Theory, Group SJR and Salesforce are among the winners emerging from the Digiday Fall Awards Gala, which was attended by Turner, Dow Jones, MailChimp and CBS Interactive, all of whom were finalists. The event, which recognized work across the Digiday Awards, Digiday Technology Awards and Digiday Worklife Awards, was held at The Lighthouse at Chelsea Piers in New York City.
Mobile news publisher NowThis, part of the Group Nine family of media brands, is this year’s winner for Most Innovative Publisher under the Digiday Awards. The seven-year-old digital publisher now reaches over 115 million people per month in the U.S. alone, 60% of whom are millennials. This is, in part, due to an increased number of conversations with newsmakers ranging from Alexandria Ocasio-Cortez to Robert De Niro to RuPaul. Also winning a Digiday Award is Code and Theory. Work on behalf of brands like CNN, Nasdaq, Adidas and J.P. Morgan Chase has landed the New York City-based group Creative Agency of the Year.
Amazon-owned Twitch was named Best Video Marketing and Advertising Platform under the Digiday Technology Awards. The streaming service teamed up with Reese’s to create an experience that allowed users to simulate an Easter Egg hunt across five sponsored influencer streams. Also winning a Digiday Technology Award is Salesforce Marketing Cloud, which was named Best Marketing Automation Platform.
Taking home the Digiday Worklife Award for Most Innovative Culture, which is awarded to the company whose culture best fosters unique, original and successful thinking demonstrated by tangible results, is Group SJR. The idea-obsessed marketing consultancy focuses its efforts on ideas, not hierarchy.
See the full list of winners below.
Best Use of Social
Performics and Xfinity xFi Pods
Best Use of Video, sponsored by Tubular Labs
Ancestry, SundanceTV and The Content Collective – Railroad Ties
Best Branding Consumer Campaign
Nebraska Tourism Commission – “Nebraska. Honestly, it’s not for everyone.”
Multi-Platform Campaign of the Year
Land O’Lakes and The Martin Agency – SHE-I-O
Most Innovative Publisher
Creative Agency of the Year
Code and Theory
Media Agency of the Year
Brand of the Year
Most Innovative Culture
Most Passionate Employees
Most Dedicated to Employee Growth
Most Dedicated to Employee Wellness
One Thousand Birds
Most Committed to Diversity and Inclusion
Most Committed to the Community/Social Good
Employer of the Year
Best Video Marketing and Advertising Platform
Twitch for Twitch.tv
Best Marketing Automation Platform
Salesforce Marketing Cloud
Best Social Marketing Tools/Platform
Best Display and Programmatic Advertising Platform
GumGum for Verity
Best Monetization Platform for Publishers
Best Location-Based Platform
Best Customer Data Platform
IPSY and Huge are among 2021 Future Leader Awards nominees
The Future Leader Awards — presented by Digiday, Glossy and Modern Retail — are back to spotlight our industries’ most outstanding up-and-comers.
Comedy Central Digital, VH1 and Johnson & Johnson top this year’s Digiday Video and TV Awards shortlist
In a year like no other, the finalists for the Digiday Video and TV Awards broke new ground. They made big bets across channels to create and deliver outstanding content despite incredible production constraints.
Ally Financial, M&C Saatchi Group and Comedy Central are Digiday Awards winners
The 2020 Digiday Awards honorees were not only able to successfully pivot and innovate, but found the common thread of empathy and decency that would resonate with consumers.
SponsoredPeople-based identifiers are driving personalized customer experiences
Marketing teams are now well into 2021, and third-party cookies along with mobile ad IDs are officially on notice, which has implications for all marketers. Soon, cookie- and device-based targeting, frequency capping, measurement and attribution will break. Evolving privacy regulations and policy changes from browsers and device makers have sparked many proposed solutions to replace […]
Hinge, Deloitte and RingPartner are Worklife Awards winners
This year’s Digiday Worklife Awards winners provided their employees with the benefits and resources they needed to adjust to a changing world and live their healthiest lives.
The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing.