Food52, Salesforce, Planned Parenthood and more took home the first 2019 Digiday Awards.
Food52 won Best Product Launch Campaign for the rollout of its first in-house DTC line Five Two. Now the most popular brand in the Food52 Shop, Five Two churns out household items that directly reflect the input of their audience, which is 13 million strong. The line, now featuring 10 products, is created with input from surveys, community events and the almost 30,000 opt-in members of the Five Two Design Team.
Best Use of AI has gone to Planned Parenthood Federation of America and Work & Co, who teamed up to develop an AI-powered sex education chatbot named Roo, who would replace typical teen education content and give teens a confidential forum for asking the questions they necessarily wouldn’t in the ordinary sex education format. In under eight months, Roo has had over 1 million conversations.
Also taking home an early win, this for Best Branding B2B Campaign, are Salesforce and content creation and distribution agency Mahlab. The pair developed a strategy that would engage the six core Salesforce audiences across formats like blogs, infographics and reports that not only discussed best business practices but the importance of CSR and equality. This content prioritizes purpose over profit but directly feeds the Salesforce marketing pipeline.
Twelve winners have been pre-announced, with eight categories still remaining. The final eight will be revealed at the Digiday Fall Awards Gala, which will take place at The Lighthouse in New York City on Nov. 14. These remaining seven include Best Use of Social, Best Use of Video (sponsored by Tubular Labs), Best Branding Consumer Campaign, Multi-Platform Campaign of the Year, Most Innovative Publisher, Creative Agency of the Year, Media Agency of the Year and Brand of the Year.
See the full list of pre-announced winners below.
Buffalo Wild Wings and The Martin Agency – Jewel Stool
Best Use of Mobile
Sabio Mobile, Starcom and Bimbo Bakeries USA – Oroweat Hispanic
Best Use of AI
Planned Parenthood Federation of America and Work & Co – Roo
Best Product Launch Campaign
Food52 – Five Two
Best Social Good Campaign
24sata – Gone, But Not Forgotten
Best Branding B2B Campaign
Salesforce and Mahlab
Media Plan of the Year
Arena Media Spain and Advance / Affinity Petcare – Pet Talks
Video Campaign of the Year
U.S. Air Force and GSD&M
Search Campaign of the Year
Reprise Digital – New Coke’s Limited-Edition Comeback
Audio Campaign of the Year
UM UK and A Million Ads – Dynamic Muddle Prevention
PR Campaign of the Year
Moxie Communications Group and Rockets of Awesome – #TheAwesomeChallenge
Social Media Team of the Year