Tim Peterson

Tim Peterson

The Programmatic Marketer

Brands sound off on their frustrations with AI: ‘It’s like what VR was a few years ago’
Marketing on Platforms

Under questioning, Zuckerberg doesn’t help digital advertising’s creepy reputation
Publishing in the Platform Era

Publishers are treating Instagram Stories like episodic TV
Future of TV

Ad buyers expect Hulu, YouTube to start selling ads in their live TV services
Marketing on Platforms

Facebook will remove advertisers’ other third-party data option, but loopholes, questions remain
Future of TV

How TBS, TNT plan to use first-party data to boost digital ad sales
The Programmatic Marketer

As ads.txt adoption grows, so too does enforcement
The Confessions

‘They need to put things into a spreadsheet’: Confessions of a media exec on ad buyers
Data Regulation

Google’s GDPR consent plan could be a template for other tech giants
Publishing in the Platform Era

Apple expands test to sell ads in Apple News
Future of TV

Hulu has started to address advertisers’ inventory frustrations
Marketing on Platforms

‘The data hasn’t gone away’: How Facebook opened Pandora’s box of user data and has struggled to shut it
The Programmatic Publisher

‘One unified stream’: The days of separate programmatic ad sales teams are ending

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