Tim Peterson

Tim Peterson

WTF Series

WTF is cheap reach?
Member Exclusive

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
Member Exclusive

Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023
WTF Series

WTF are OpenAI’s custom GPTs?
Member Exclusive

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
WTF Series

WTF are outcome-based measurement guarantees?
Member Exclusive

Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
Member Exclusive

Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
WTF Series

WTF are Related Website Sets in Google’s Privacy Sandbox?
The Programmatic Publisher

The Trade Desk is rolling out OpenPath to CTV
Member Exclusive

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
Life Beyond the Cookie

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
Member Exclusive

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

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