Tim Peterson

Tim Peterson

Tim Peterson

  • An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli

  • Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

  • Future of TV Briefing: The 2025 upfront preview

  • A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

    Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

  • WTF is Retrieval Augmented Generation for AI chatbots and large language models?

  • What’s in and out in this year’s TV and streaming ad upfront market

  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.

    Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

  • Future of TV Briefing: CTV advertisers fail to reach 80% of households

  • Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

  • What now for TikTok creators after the latest ban delay, with Alyssa McKay

  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.

    Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

  • Challenge Board: Publishers confront AI, Google & more

  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.

    Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market