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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
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Tim Peterson

Tim Peterson

Tim Peterson

  • Digiday Publishing Summit

    Inside Bloomberg Media’s survival guide for the AI era

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    Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

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    Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions

  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Member Exclusive

    Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)

  • Digiday Podcast Summer Trends
    Publishing in the Platform Era

    Digiday editors recap the top stories and developments from summer 2025

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    Future of TV Briefing: The 2025 glossary

  • Generative AI

    Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

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    Future of TV Briefing: WTF is co-viewing measurement?

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    Future of TV Briefing: The investment landscape for creator-owned businesses

  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
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    Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers

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    Inside IAB Tech Lab’s meeting with publishers to confront the AI era

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    Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments

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    Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

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