Tim Peterson

Tim Peterson

Navigating Economic Instability

Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing
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Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
Business of TV

Georgia-Pacific’s Laura Knebusch breaks down CPG giant’s spending shift away from traditional TV
WTF Series

WTF is OpenAI’s GPTBot?
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Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
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Future of TV Briefing: CTV ad sellers are pushing more content-related signals into the programmatic bidstream
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Future of TV Briefing: The key to creator-driven commerce comes down to ease of use
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Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling
Marketing on Platforms

Digitas North America’s Ariel Sims assesses the Threads and X era of the social ad market
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Future of TV Briefing: The push-pull for creators between short-form and long-form video
Media

Privacy expert Raashee Gupta Erry educated the FTC on advertising
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Future of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations
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Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front

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