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Transparency shift: CMOs navigate new norms in agency profit models
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Tim Peterson
Tim Peterson
Digiday Programmatic Marketing Summit
How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
Business of TV
Inside YouTube’s 2024 upfront pitch to advertisers
Digiday+ Future of TV Briefing
Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year
Business of TV
‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market
Member Exclusive
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
Business of TV
How CTV platforms are pushing non-traditional ad formats — but not too far
Member Exclusive
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
Member Exclusive
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
Member Exclusive
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
Member Exclusive
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
Digiday Publishing Summit
Challenge board: Publishers speak out during the Digiday Publishing Summit
Member Exclusive
Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
Member Exclusive
Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
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