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Tim Peterson
Tim Peterson
Digiday Programmatic Marketing Summit
What happens when agency execs negotiate against AI agents
Member Exclusive
Future of TV Briefing: How Netflix is shaking up the upfront deal model
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Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
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Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
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Future of TV Briefing: WTF is server-guided ad insertion?
Generative AI
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
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Future of TV Briefing: CTV identity matches are usually wrong
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Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
Generative AI
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
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Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments
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Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows
AI Revenue Generation
The top AI platforms for publishers, ranked
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