Seb Joseph

Seb Joseph

The Programmatic Marketer

Ad tech’s revival: boom or bubble?
Brands in Culture

‘Whatever our audience is vibing with’: How Faze Clan develops brand partnerships
The Programmatic Marketer

How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices
Beyond Ads

‘We’re creating new ways of working’: Unilever on how ESG informs its advertising and media buying
Beyond Ads

‘It’s not just about what the brands want anymore’: UTA Marketing’s co-heads on why big brands are turning to Hollywood talent agencies
Life Beyond the Cookie

Google’s cookie delay may offer breathing room but should be used with caution, say marketers
Brands in Culture

‘The code is still there’: Why O2’s Fortnite gig is just the start of a brand extension
Life Beyond the Cookie

Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections
The Programmatic Marketer

As ATT hits critical mass, media spending see-saw from iOS to Android continues
Brands in Culture

Former Manchester United footballer Louis Saha is helping athletes become media entrepreneurs
Retail Revolution

Cheat Sheet: Inside Carrefour’s ‘competitive’ retail media pitch to advertisers
The Programmatic Marketer

To find new privacy-compliant data sets, Activision turns to data clean rooms
Beyond Ads

‘Bullish on the space’: Why Anheuser Busch InBev is testing NFTs in its marketing

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