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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Seb Joseph
Seb Joseph
Marketing on Platforms
Inside Reddit’s U.K. advertising growth ambitions
Data Regulation
With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two
Publishing in the Platform Era
‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google’s AMP and hasn’t looked back
Managing Through Crisis
‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative
The Programmatic Publisher
With Google’s latest Privacy Sandbox update, European publishers see silver lining
Marketing on Platforms
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
Data Regulation
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Life Beyond the Cookie
Understanding Google’s FLoC replacement Topics, and its unanswered questions
Agency Culture
‘The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the ‘post-advertising’ world
Gaming & Esports
In Graphic Detail: The great gaming consolidation
The Programmatic Marketer
With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online
Gaming & Esports
‘Music is definitely connected’: How a record label fits into a wider media ambitions for G2 Esports
Data Regulation
‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise
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