Seb Joseph

Seb Joseph

Navigating Economic Instability

Ad industry shifts 2023 budgets as recession now looks inevitable
The Programmatic Publisher

WTF are traffic acquisition costs?
The Programmatic Publisher

True to form, sports publisher Minute Media has built its own SSP
Subscriptions

‘The sustainable model’: Rationalizing The New York Times’ plan to go all in on ads with subs-heavy The Athletic
The Creator Economy

A medida que se reducen los presupuestos publicitarios por falta de capital, las agencias hacen intercambios con influencers
The Creator Economy

As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers
Brands in Culture

Las reacciones de algunas marcas a la muerte de la reina Isabel II ponen en duda la autenticidad de sus mensajes
Brands in Culture

Brands’ reactions to Queen’s death call into question the authenticity of their messages
Life Beyond the Cookie

Making sense of targeting without third-party cookies
The Programmatic Marketer

The Rundown: The hope, hype and reality of data clean rooms
Retail Revolution

‘An influx of investment’: Kroger sees retail media opportunities in ad slowdown
The Programmatic Marketer

In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Brands in Culture

“Es parte esencial de nuestro enfoque sostenible”: El AC Milan habla sobre el crecimiento de su huella en las redes sociales

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