Seb Joseph

Seb Joseph

Beyond Ads

Lessons from marketers’ experience with generative AI
The Programmatic Publisher

Why publisher ad alliance Ozone is playing the long-game on ‘underweight’ advertising on premium editorial
Brands in Culture

How one health and wellness platform is trying to change the cultural narrative around female health
The Programmatic Publisher

‘A clean, unadulterated supply chain’: The Trade Desk on a year into its OpenPath direct deals with publishers
The Programmatic Publisher

A year on, The Trade Desk’s Open Path is moving toward its goals, but challenges persist
The Programmatic Marketer

‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon
Navigating Economic Instability

Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom
The Programmatic Publisher

LADbible Group expects latest shifts in the programmatic market to benefit publishers
The Programmatic Marketer

Why SSP consolidation driven by agencies is benefiting the larger SSPs
The Programmatic Marketer

The cases for and against The Trade Desk buying Criteo
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Marketing on Platforms

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising

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