Seb Joseph

Seb Joseph

The Programmatic Marketer

‘Its inevitable’: Domino’s hungers for attention and context
Beyond Ads

Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Life Beyond the Cookie

‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Marketing on Platforms

With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Brands in Culture

Dos años después, el primer CMO de Bose esboza su plan para la marca
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand
Privacy

Five years in, the GDPR has had a double-edged impact on the ad market
Beyond Ads

Tras la desaparición de la zapatilla virtual de Nike, el cinismo de la NFT deja intrigados a los profesionales del marketing
Beyond Ads

After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
The Programmatic Publisher

Amazon’s pending price hike stirs debate among media owners

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