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How Google took control over online advertising, according to those who watched it happen
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Seb Joseph
Seb Joseph
The Programmatic Marketer
The MFA uproar puts curation of programmatic advertising in the spotlight
The Programmatic Marketer
Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view
Media
InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up
The Programmatic Marketer
The case for and against made-for-advertising sites
Navigating Economic Instability
Here’s what ad and media execs really mean when commenting on a whirlwind Q2
The Programmatic Marketer
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
The Programmatic Publisher
The rise of discerning publishers: Ad tech vendors face increased scrutiny
WTF Series
WTF is sequential liability
The Programmatic Publisher
Former employees remain uncompensated after MediaMath’s bankruptcy filing
Navigating Economic Instability
The ad slowdown (or lack thereof) gives the industry reason to hope
Strategizing for the Future
Behind Carlsberg’s new agency and marketing plan
The Programmatic Marketer
Ad tech industry gears up to combat MFAs
The Programmatic Publisher
‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech
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