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Ross Benes
Ross Benes
The Programmatic Marketer
How traffic resellers trip third-party verification filters
The Programmatic Publisher
Why server-to-server won’t displace header bidding
The Programmatic Marketer
Blast from the past: Pop-unders are back in vogue for ads
The Programmatic Publisher
Beyond revenue, publishers use header bidding to prioritize advertisers
The Confessions
‘So much of it is a con’: Confessions of a veteran ad tech developer
The Programmatic Publisher
‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory
The Programmatic Publisher
Why Google won’t kill off header bidding
The Confessions
‘They buy into their own Kool-Aid’: Confessions of a fed-up ad tech exec
Marketing on Platforms
Pinterest’s president talks search and getting marketers to buy in
The Programmatic Publisher
Publishers share roadblocks to server-to-server connections
The Programmatic Publisher
‘They will hang around forever’: Why SSPs aren’t going anywhere
Media
Ad blocking goes mobile: 5 charts on the global state of ad blocking
Publishing in the Platform Era
Buyers see potential in Facebook’s TV push
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