Ross Benes

Platforms Reporter

ross@digiday.com @RossBenes

Marketing

The state of ads.txt
Data Regulation

With GDPR looming, DSPs are under pressure to adapt
Modern Newsroom

IAC saved $10 million by moving its data to the cloud
Publishing in the Platform Era

How Facebook’s feed purge could expose publishers to fraud
The Programmatic Marketer

Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology
Publishing in the Platform Era

Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls
The Confessions

‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer
The Programmatic Publisher

How publishers are applying ads.txt beyond its original purpose
Data Regulation

Ad retargeters scramble to get consumer consent
The Programmatic Publisher

Vox Media takes a measured approach in growing its programmatic marketplace
Publishing in the Platform Era

Hard-hit publishers brace for Google’s ad blocking browser’s launch
The Programmatic Publisher

Server-to-server bidding doesn’t end up replacing header bidding
The Programmatic Publisher

Purch is a publisher with a $24 million business in licensing ad tech

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