Ross Benes

Platforms Reporter

ross@digiday.com @RossBenes

Cheatsheets

The state of ads.txt

By Ross Benes
The GDPR Impact

With GDPR looming, DSPs are under pressure to adapt

By Ross Benes
Modern Newsroom

IAC saved $10 million by moving its data to the cloud

By Ross Benes
Publishing on Facebook

How Facebook’s feed purge could expose publishers to fraud

By Ross Benes
The Programmatic Marketer

Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology

By Ross Benes
Publishing in the Platform Era

Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

By Ross Benes
The Confessions

‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

By Ross Benes
The Programmatic Publisher

How publishers are applying ads.txt beyond its original purpose

By Ross Benes
The GDPR Impact

Ad retargeters scramble to get consumer consent

By Ross Benes
The Programmatic Publisher

Vox Media takes a measured approach in growing its programmatic marketplace

By Ross Benes
Publishers and Google

Hard-hit publishers brace for Google’s ad blocking browser’s launch

By Ross Benes
The Programmatic Publisher

Server-to-server bidding doesn’t end up replacing header bidding

By Ross Benes
The Programmatic Publisher

Purch is a publisher with a $24 million business in licensing ad tech

By Ross Benes

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