Ross Benes

Platforms Reporter

ross@digiday.com @RossBenes

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Cheatsheets

The state of ads.txt

by Ross Benes
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The GDPR Impact

With GDPR looming, DSPs are under pressure to adapt

by Ross Benes
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Modern Newsroom

IAC saved $10 million by moving its data to the cloud

by Ross Benes
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Publishing on Facebook

How Facebook’s feed purge could expose publishers to fraud

by Ross Benes
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The Programmatic Marketer

Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology

by Ross Benes
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Publishing in the Platform Era

Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

by Ross Benes
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The Confessions

‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

by Ross Benes
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The Programmatic Publisher

How publishers are applying ads.txt beyond its original purpose

by Ross Benes
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The GDPR Impact

Ad retargeters scramble to get consumer consent

by Ross Benes
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The Programmatic Publisher

Vox Media takes a measured approach in growing its programmatic marketplace

by Ross Benes
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Publishers and Google

Hard-hit publishers brace for Google’s ad blocking browser’s launch

by Ross Benes
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The Programmatic Publisher

Server-to-server bidding doesn’t end up replacing header bidding

by Ross Benes
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The Programmatic Publisher

Purch is a publisher with a $24 million business in licensing ad tech

by Ross Benes

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