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Media
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Future of TV
‘How can we collaborate together’: Publishers welcome rise in Black History Month RFPs
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Ross Benes
Platforms Reporter
ross@digiday.com
@RossBenes
Cheatsheets
The state of ads.txt
by
Ross Benes
The GDPR Impact
With GDPR looming, DSPs are under pressure to adapt
by
Ross Benes
Modern Newsroom
IAC saved $10 million by moving its data to the cloud
by
Ross Benes
Publishing on Facebook
How Facebook’s feed purge could expose publishers to fraud
by
Ross Benes
The Programmatic Marketer
Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology
by
Ross Benes
Publishing in the Platform Era
Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls
by
Ross Benes
The Confessions
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer
by
Ross Benes
The Programmatic Publisher
How publishers are applying ads.txt beyond its original purpose
by
Ross Benes
The GDPR Impact
Ad retargeters scramble to get consumer consent
by
Ross Benes
The Programmatic Publisher
Vox Media takes a measured approach in growing its programmatic marketplace
by
Ross Benes
Publishers and Google
Hard-hit publishers brace for Google’s ad blocking browser’s launch
by
Ross Benes
The Programmatic Publisher
Server-to-server bidding doesn’t end up replacing header bidding
by
Ross Benes
The Programmatic Publisher
Purch is a publisher with a $24 million business in licensing ad tech
by
Ross Benes
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