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Publishers tout generative AI opportunities to save and make money amid rough media market
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Ross Benes

Ross Benes

Ross Benes

  • silver bullet robot
    Data Regulation

    With GDPR looming, DSPs are under pressure to adapt

  • Modern Newsroom

    IAC saved $10 million by moving its data to the cloud

  • The Programmatic Marketer

    Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology

  • Data Regulation

    Ad retargeters scramble to get consumer consent

  • The Programmatic Publisher

    Vox Media takes a measured approach in growing its programmatic marketplace

  • Publishing in the Platform Era

    Hard-hit publishers brace for Google’s ad blocking browser’s launch

  • The Programmatic Publisher

    Server-to-server bidding doesn’t end up replacing header bidding

  • building a robot
    The Programmatic Publisher

    Purch is a publisher with a $24 million business in licensing ad tech

  • The Programmatic Publisher

    5 things we learned about ads.txt in 2017

  • Media

    How The New York Times gets people to spend 5 minutes per visit on its site

  • The Programmatic Publisher

    Publishers are underwhelmed by the payoff from hitting viewability standards

  • WTF Series

    WTF is cryptojacking?

  • The Programmatic Marketer

    Apple is rattling ad tech with Safari’s anti-tracking moves

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