Ronan Shields

Ronan Shields

The Programmatic Marketer

T-Mobile has held talks to buy Vistar Media
Digiday @ CES

Yahoo places curation at the center of its CES pitch
Evolving Agencies

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Evolving Agencies

How Omnicom’s purchase of IPG changes the notion of an agency holding company
Strategizing for the Future

AdTechChat organizers manage grievances amid fallout of controversial Xmas party
Agency Culture

Here are the numbers to know in Omnicom’s potential purchase of IPG
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead
The Programmatic Publisher

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
Google on Trial

Assessing the fallout of Google’s ad tech antitrust trial
Google on Trial

Google’s ad tech empire rests on how well it can make these key arguments
The Programmatic Marketer

Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Business of TV

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV

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