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Ricardo Bilton
Ricardo Bilton
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The questions surrounding video viewability standards
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In content-marketing era, agencies tap publishers for expertise
Media
How The Weather Channel hunts for innovation
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Inside Atlantic Media’s twist on an agency business
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How to build a viral publishing clone in just six months
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Publishers’ plug-in addiction can come back to haunt them
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Why Yahoo’s tentative embrace of viewable ads won’t move the market
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Publishers grapple with viewability’s biggest issues
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Auto publishers show how valuable data can be
Media
Can attention replace the pageview?
Media
You’d have to be crazy to start a media company, right?
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PureWow builds an entire ad unit around Pinterest
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How the Economist Group is retooling for programmatic
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