Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Why these five possible candidates could take over for outgoing WPP CEO Mark Read
Navigating Economic Instability

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
Evolving Agencies

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
Member Exclusive

Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move
Strategizing for the Future

Publicis and IPG win Paramount’s media business
Evolving Agencies

The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’
Agency Culture

The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
Member Exclusive

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
Agency Culture

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
Member Exclusive

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
Member Exclusive

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
Digiday @ Possible

Execs talk creators, sports, retail media and M&A at Possible
Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

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