Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Generative AI

Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
Member Exclusive

Media Buying Briefing: What’s going on with the holding companies in India?
Evolving Agencies

WPP ups the data-driven arms race with the purchase of InfoSum
Bold Call

Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
CMO Strategies

CMOs are winning trust but still falling short in transforming companies, according to CEOs
Member Exclusive

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
Digiday Media Buying Summit

At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
Evolving Agencies

BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’
Member Exclusive

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
Strategizing for the Future

Coca-Cola quietly considers moving its North American media out of WPP
Member Exclusive

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
Agency Culture

How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos

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