Michael Bürgi

Michael Bürgi

Michael Bürgi

Agency Culture

Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
Member Exclusive

Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
The Programmatic Publisher

Cinema ad firms – save one – consolidate their programmatic offerings
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
Evolving Agencies

Is an altruistic holding company too good to believe? Know Co. begs to differ
Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)
Going Global

MediaSense buys R3 to strengthen its Asian and North American presence
Member Exclusive

Media Buying Briefing: How generative AI is being applied in big and small settings
Agency Culture

One media agency gets vocal against principal media — and hopes others will too
Member Exclusive

Media Buying Briefing: Debating the pros and cons of principal media
Future of Measurement

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Digiday Media Buying Summit

Overheard at DMBS: The problem with scope creep — and how to get over it
The Confessions

Confessions of a media buyer on Google’s stranglehold on the industry

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