Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it
Evolving Agencies

Will technology enable independent agencies to match the holdcos? They think so
Member Exclusive

Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
The 2026 Notebook

What does media spend look like for 2026? It could be worse — and it might be
Digiday @ CES

Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Digiday @ CES

Omnicom Media’s Adamski: clients are the only ones not complaining about principal media
Digiday @ CES

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
Digiday @ CES

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
Digiday @ CES

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent
The Programmatic Marketer

Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
The Programmatic Marketer

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
Evolving Agencies

Crossmedia and Mile Marker make moves now to grow in their rosters in 2026

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