Marketecture

Marketecture

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How enterprise-grade CDPs are enhancing data processes and improving customer experiences
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Expanding marketplaces are improving inventory sales and purchases for publishers and marketers
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New technologies are enriching publishers’ content recommendation capabilities
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How DSPs are closing the gap between brands and retailers
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How ironSource’s hybrid mediation solution is enhancing mobile ad monetization
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How Madhive’s DSP is fueling local CTV campaigns
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How Roku is leveraging data to future-proof its advertising business
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New platforms are expanding streaming TV access to brands
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Las nuevas plataformas amplían el acceso de las marcas a la televisión en streaming
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How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability
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How SMADEX is fostering collaboration with mobile advertisers through transparency
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How Beachfront’s ad server helps advertisers succeed across streaming and traditional channels
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How Comscore is simplifying pre- and post-campaign measurement for advertisers

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