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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Digiday Research: 37 percent of agencies are using AI
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Digiday Research: 40 percent of marketers approve of their audience-targeting abilities
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Digiday Research: 24 percent of marketers can now buy or sell programmatic audio
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Digiday+ Research: 60 percent of publishers aren’t satisfied with the quality of their video
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Digiday Research in brief: 60 percent of publishers use muted autoplay video
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Digiday Research: 80 percent of publishers will spend more on video
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