Lucinda Southern

Lucinda Southern

Media Product Strategies

How subscription publishers are trying to make paying for content a habit for young people
Publishing in the Platform Era

Cosmopolitan UK grew its Instagram followers by 31 percent last year
Future of TV

How Channel 4 is adapting its interactive ads to the big screen
Beyond Ads

How Vice tailors its agency work in Scandinavia
Publishing in the Platform Era

‘There’s no virtue in victimhood’: News Corp’s Robert Thomson on taking a tough line with platforms
Media

‘Turn of the tide’: Industry execs strike a more hopeful note at Advertising Week Europe
Member Exclusive

Inroads into India: Quartz pushes into the tricky Indian media market
Future of TV

The Financial Times uses YouTube to boost subscriptions
Media

‘An engineered feel-good factor’: Why autoplay video will persist
Media Product Strategies

Bustle plans UK expansion with 10 staffers
Media Product Strategies

The Economist’s subscriber base is 70 percent male, and it’s trying to change that
Beyond Ads

What Trinity Mirror’s consolidation signals about the UK news industry
Media Product Strategies

The UK’s New Statesman is putting up a paywall

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